Every business has a destination: more sales, better customer relationships, more efficient operations, less wasted time.
geodesAic finds the shorter path between what you're doing today and what you want to achieve - we use AI-enablement to focus your sales and marketing operations.
geodesAic is about truly understanding how you go-to-market and delivering the systems you need to do that best. A tailored approach to the way you work best, rather than changing your best to fit off-the-shelf products.
The name geodesAic comes from geodesics: the shortest route between two points on a curved surface. In business, that is the most efficient path between what you're doing today and what you want to achieve.
We look at how the work actually gets done, find where time, opportunity and insights are lost, and remove the friction. Sometimes that means using what you already have. Sometimes it means connecting what doesn't talk. Sometimes it means building something new.
Read the storyThe approach
We can deliver better process automation and digital tools for commercial teams. Understand the work, remove the friction, and deliver a system people use.
How the work actually gets done.
Where time, margin, or information is lost.
The simpler way through, before a tool is chosen.
The process, the system, or the product that removes it.
With the people who have to use it, every day.
The same approach, wherever the friction is.
Before
Manual handoffs and work that waits on someone.
After
A clearer route, fewer errors, and hours back.
Business process
Find the handoffs, the repeated checks, and the tasks that wait on people. Then build a simpler way through them.
Before
Spreadsheets, emails, disconnected systems.
After
One connected view of business performance.
Business intelligence
Bring the numbers that now live in spreadsheets and inboxes into one view, so decisions are made on the same picture.
Before
Every campaign rebuilt from scratch.
After
Reach that continues without extra headcount.
Marketing
Turn the campaigns you already know how to run into a system that keeps working after the team has moved on.
Before
Hard to find once the question changes.
After
Present where customers now look.
Being found
When someone asks a question instead of typing a keyword, the business should still be the one they reach. How being found works.
Before
A slow site in the way of the sale.
After
A fast place to do business.
Web
Fast, clear web platforms so people can buy, book, or get an answer without fighting the page.
Before
A story the market cannot repeat.
After
A position people trust and remember.
Brand
Identity and language that say what the business is for, so it looks as considered as the work it does.
Before
An idea stuck in a deck.
After
Software in customers' hands.
Product
Take a product from a slide to software people can actually run, with the commercial model built in.
Work
Global electronics brand
Process automation
A campaign studio for a global electronics brand. geodesAic built the pipeline - templates, editor, landing pages, checks, and a read of performance - so marketers could ship on-brand email without living in the email platform.
Used for campaigns across global regions. A marketer started from a template or a web page, built their content on-brand, had it checked for spam and broken links, and sent through the email platform the company already used (Salesforce Marketing Cloud), without having to get into the complex tool.
Global electronics brand
Internal commercial tool
A commercial system for a global electronics brand that already had the numbers, just not in one place. Regional budgets, distributor sales-out, inventory, and customer matching, so spend, sell-out, and stock can be read together.
Finance, regions and sales opened one system: budget against spend, sell-out by distributor, a product record on every item, and a match to the customer records instead of a private spreadsheet.
Case study
A product with the model built in
Art Hawks turns cafés, bars, and neighbourhood rooms into a city-wide gallery. geodesAic took it from identity and architecture through to a live product with matching, payments, and venue operations.
Live in Bristol. The commercial model is in the product: artists keep 70%, and a venue earns 15% when a work sells off the wall.
I'm Neil Watson. I've spent my career at the intersection of marketing, technology and commercial operations.
A little about me
