About geodesAic
The name geodesAic takes its inspiration from geodesics - the shortest possible path between two points on a curved surface.
On a curved surface, the geodesic is the shortest route between two points. In business, the equivalent is finding the most efficient path between what you're doing today and what you want to achieve.
More sales, better customer relationships, more efficient operations, less wasted time. But somewhere between the ambition and the outcome, things get complicated.
geodesAic brings together human thinking, AI and automation to find shorter, smarter and more effective ways of working.
We look at how your sales and marketing operations actually function, identify where time and opportunity are being lost, and find practical ways to remove the friction.
Sometimes that means making better use of the technology you already have.
Sometimes it's connecting systems that don't currently talk to each other.
Sometimes it's building something entirely new.
The objective is always the same: less complexity between intention and outcome.
AI speed
AI is changing what's possible. Tasks that once took days can now take minutes. Ideas can become working prototypes in hours. Processes that relied on endless manual intervention can become intelligent, connected workflows.
Human experience and strategy
You still need to understand the problem, ask the right questions, recognise what matters and make good decisions about what should happen next. That's where the human element comes in.
We combine commercial experience and practical problem-solving with the speed and capability of modern AI tools.
Not AI for the sake of AI. Not automation for the sake of automation.
Just the right technology, applied to the right problems, to achieve better outcomes.
A little about me
My background is in marketing, but my interests and experience have always extended beyond traditional marketing.
I've spent my career working at the intersection of marketing, technology and commercial operations.
I've built marketing automation platforms, developed business intelligence and reporting tools, connected data across systems and created software that helps teams work more effectively. I've also worked across product development, brand and commercial strategy.
What I've always enjoyed most is joining the dots.
Understanding a problem that might initially seem complicated, seeing the connections others have missed, and finding a more straightforward way to get things done.
The arrival of accessible AI and modern development tools has made that particularly exciting. Things that once required significant budgets, large teams and lengthy development cycles are now much more achievable.
I see an opportunity to bring those capabilities to businesses that might otherwise struggle to access them.
I don't believe every business needs more software, more subscriptions or another complicated strategy document.
Sometimes it needs someone to take a step back, challenge the way things are currently done and find a better route forward.
That's what geodesAic is about.
Tell me what's taking too long, costing too much or creating unnecessary work. We'll explore whether there's a simpler way.
Human strategy. AI speed.
